Disney Star secures ICC media rights for 2024-2027

The International Cricket Council (ICC) announced yesterday that the Disney Star had secured a four-year deal to broadcast all ICC men's and women's events.

While the ICC did not disclose the value of the current deal, it is predicted to be greater than the previous cycle and the $1.44 billion (over Rs 11,500 crore) benchmark set by the ICC for 2024 to 2027.

Disney Star owned the rights to the 2007-2015 cycle. The value of the rights for this eight-year cycle is said to be worth $2.1 billion.

"Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle, continuing the impressive growth and reach of cricket," an ICC official release said.

The figure was for global rights, not just for the Indian market. During this cycle, ICC event rights were separated into different packages, one for TV only, one for digital only, and one for both, spread out over four and eight years, with men's and women's events treated separately.

"We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years, which has delivered an outstanding result for our Members and will support our ambitious growth plans," ICC chairman Greg Barclay said.

"They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.

Barclay said he was impressed by Disney Star's interest in women's cricket. Not only did Disney Star have the highest bid, but they also had detailed plans for continued expansion of the women's game.

"Having a broadcast and digital partner for women's events in India is a significant step forward in our ambition to accelerate the growth of the women's game,” Barclay added.

“Disney Star presented impressive plans for the promotion of women's cricket and they clearly share our vision, so I'm incredibly excited by the size of the opportunity ahead."

International cricket matches from 1975 now available on Disney Star

After acquiring both television and digital rights, Disney Star now has access to thousands of ICC matches stretching back to the first World Cup in 1975.

Meanwhile, there are eight competitions scheduled for the 2024–31 cycle. There are two prestigious One-Day International (ODI) World Cups, three T20 World Cups, and two Champions Trophies. The women's package includes two T20 World Cups, one ODI World Cup, and one Champions Trophy.

"The extension of the ICC rights adds to our strong portfolio of cricket properties, which also includes the television rights for IPL (2023-27), digital rights to Cricket Australia (2024-31),” Disney Star country manager & president K Madhavan said.

“BCCI broadcast rights through to 2024, and Cricket South Africa (end of 2023-24 season), and bolsters our status as the go-to destination for the best sporting events in the country."

Star, Viacom18 Media Pvt. Ltd., Sony Pictures Networks India (SPNI), and Zee Entertainment Enterprises Limited (ZEEL) all made substantial bids. However, that of Disney Star was significantly higher.

Gian Chacko

Sports enthusiast with love for cricket, football and sports in general. Holds 10+ years of following and writing about sports and lately also betting.